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Ikea has launched doorstep supply facility in sixty two new markets in India and plans to launch its Shop By Phone help service. The firm expects online demand to extend, because it currently accounts for 25% of its sales in India. Ikea’s India CEO, Susanne Pulverer, stated that online sales will proceed to grow however is not going to surpass those from physical channels.
Even as early digitalisation investments are paying off, the current incapability to fulfil delivery of online purchases suggests digitalisation effort by these companies have only been targeted on the customer-facing end. COVID-19 …